Sr Digital Marketing Specialist

WHO ARE WE? Bachelor’s degree minimum.6+ years of experience in digital marketing or a related role, with demonstrated success designing, leading, and optimizing integrated campaigns across email, web, social media, and community platforms in alignment with business objectives and brand identity.Strong experience with database-driven marketing, including audience segmentation, lead lifecycle management, and scalable campaign execution across channels.Experience managing cross-functional workflows and projects, and supporting agile, data-driven marketing execution.Experience overseeing and evolving websites, landing pages, blogs, video platforms, and eCommerce storefronts to drive traffic, engagement, and conversion.Strong knowledge of UX, SEO, digital consistency, usability, and content performance best practices, with the ability to apply them to improve results.Demonstrated expertise managing high-performing campaigns across major social platforms, with a focus on maximizing ROI, engagement, and audience reach.Highly skilled in campaign performance measurement and reporting, using analytics to translate data into actionable recommendations for content strategy, channel mix, and targeting decisions.Extensive experience using email platforms, SEO/SEM tools, content management systems, and other digital marketing technologies.In-depth experience with campaign tracking, contact segmentation, and reporting within CRM systems.Experience using Microsoft Office, Google Workspace, and digital communication platforms to support efficient collaboration.Experience using basic design or editing software and AI-powered analytics tools to improve insights and productivity. Candidate must reside within the United States, within a commutable/reasonable distance to our Boston, MA office location and be willing to work a hybrid remote/in-office schedule (Tues/Thurs in office minimum). This position is salaried and is eligible for an annual incentive based on employee and organizational performance. AI Use in the Application Process: We support candidates balanced and thoughtful use of AI tools to support their job search.