Lensa partners with DirectEmployers to promote this job for Molina Healthcare. Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. Google or Adobe analytics (or similar) Job Duties • Be the subject matter expert for Salesforce Marketing Cloud • Identify trigger qualifications for digital communications • Strategically identify audience segments for optimal digital channel marketing • Build data extensions • Define and execute acquisition and engagement email/SMS/push marketing campaigns • Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads • Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements • Create promotional and content strategies to expand digital reach • Collaborate on developing content that drives consumer & merchant engagement • Build landing pages utilizing best practices to increase lead conversion • Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions.
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