Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. Tag Manager systems, (Adobe or Google) + Be the subject matter expert for Salesforce Marketing Cloud + Report on campaign performance and identify new opportunities • *Discretion/Latitude:** Reports to Manager, Digital Marketing.
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