Sr Digital Marketing Specialist

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. Tag Manager systems, (Adobe or Google) Job Duties • Be the subject matter expert for Salesforce Marketing Cloud • Identify trigger qualifications for digital communications • Strategically identify audience segments for optimal digital channel marketing • Build data extensions • Define and execute acquisition and engagement email/SMS/push marketing campaigns • Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads • Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements • Create promotional and content strategies to expand digital reach • Collaborate on developing content that drives consumer & merchant engagement • Build landing pages utilizing best practices to increase lead conversion • Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) Knowledge/Skills/Abilities • 3-5 years experience in marketing / operations / analytics / campaign management • Marketing Cloud required experience at 2-3 years • Experience managing marketing campaigns that generate leads and achieve revenue growth • Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies • Works well with Sales Ops and Marketers to define and implement projects and campaigns • Technically capable, excellent communicator, and a desire to improve processes