As a seasoned marketing professional, the DIRECTV Senior Director of Advertising & Creative Services Manager understands the dynamics of the industry, new and emerging products/technologies and or applications, has a thorough understanding of DIRECTV customers' needs, and ensures the development of compelling mass and digital marketing campaigns; attaining brand awareness, and sales objectives. Here's what you'll do: Establish and implement the creative platform for customer acquisition (DIRECTV via satellite, via internet and DIRECTV STREAM), production of assets, and performance optimization for all mass creative advertising, including diversity, and digital performance media. Strategic development of our core creative platform which is the overarching message, tone, and creative representation of DIRECTV in the marketplace. Provide readout to leadership regarding online campaign performance. The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones.
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