Sr Dir, Marketing

08-Sep-2026Senior Marketing Director, Integrated CampaignsUS (Remote)11232 Company SummaryAs the recognized global standard for project-based businesses, Deltek delivers software and information solutions to help organizations achieve their purpose. Our market leadership stems from the work of our diverse employees who are united by a passion for learning, growing and making a difference. At Deltek, we take immense pride in creating a balanced, values-driven environment, where every employee feels included and empowered to do their best work. Our employees put our core values into action daily, creating a one-of-a-kind culture that has been recognized globally. Thanks to our incredible team, Deltek has been named one of America's Best Midsize Employers by Forbes, a Best Place to Work by Glassdoor, a Top Workplace by The Washington Post and a Best Place to Work in Asia by World HRD Congress. Business SummaryThe Marketing team articulates and amplifies Deltek's message to project-based businesses around the world. We are a diverse group of passionate, creative and data-driven individuals who continuously seek new ways to differentiate our brand. Join our global team of talented modern marketers to directly impact the growth of our business-while growing your own career!Position ResponsibilitiesWe are seeking a Senior Director, Integrated Marketing to design, build, and scale the campaign engine that drives pipeline growth across our core industries. Reporting to the VP of Revenue Marketing, this leader will own the strategy and execution of integrated marketing programs that connect digital, content, events, webinars, and account-based marketing (ABM) into cohesive, full-funnel buyer journeys for both prospective and existing customers.This role requires a strategic leader who is equally comfortable setting direction and executing programs. The ideal candidate brings deep experience in integrated demand generation, team leadership, and revenue-focused marketing measurement.Key Responsibilities Integrated Campaign Strategy & LeadershipOwn the strategy and execution of integrated marketing campaigns across net-new and existing customer segments.Develop full-funnel marketing programs aligned to the buying behaviors of Deltek's core industries, including Government Contracting, Aerospace & Defense, Architecture & Engineering, and Construction).Manage the integrated campaign plan, prioritizing investments that drive pipeline growth, customer expansion, cross-sell, and upsell opportunities.Create connected buyer journeys that align messaging, content, channels, and experiences across the customer lifecycle.Campaign Development & ExecutionLead the development and launch of integrated programs including digital campaigns, nurture journeys, webinars, executive engagement initiatives, content programs, and ABM activations.Ensure each campaign has a defined audience, value proposition, channel strategy, and measurable business outcomes.Deliver a consistent, high-quality experience across all campaign touchpoints.Partner with internal teams and external vendors to execute programs effectively and at scale.Cross-Functional CollaborationWork closely with Sales to align campaigns with business priorities, territories, and revenue goals.Partner with Product Marketing to ensure consistent positioning and messaging throughout the buyer journey.Collaborate with Marketing Centers of Excellence, including Content, Digital, Marketing Operations, Brand, Field Marketing, Partner Marketing, Customer Marketing, and Performance Marketing, to maximize campaign effectiveness and alignment.Measurement, Optimization & ReportingEstablish and evolve campaign measurement frameworks, including attribution, lead scoring, pipeline contribution, and ROI reporting.Analyze campaign performance and continuously optimize targeting, messaging, channels, and creative based on data and stakeholder feedback.Provide clear reporting and actionable recommendations to senior leadership and cross-functional stakeholders.Budget & Resource ManagementManage integrated campaign budgets with a strong focus on efficiency, effectiveness, and return on investment.Allocate resources and investments based on performance data and business priorities.Oversee agencies, vendors, and internal creative resources to ensure successful campaign delivery.Team Leadership & DevelopmentBuild, lead, and develop a high-performing team of integrated marketing and demand generation…