Sr. Director, Brand Communications

Position SummaryThe Sr. Director, Brand Communications will report directly to the Chief Marketing Officer and is accountable for leading the development, execution, and optimization of integrated PR and Communications strategies across multiple Markwins brands. This individual is responsible for shaping the entire PR and communications strategies across all media channels and ensuring that brand, product messaging, and content across all touchpoints are consistent, compelling, and aligned across every consumer touchpoint.The Sr. Director will partner closely with the Chief Marketing Officer and cross-functional leaders to develop industry-leading earned media strategies and breakthrough brand campaigns that drive awareness, engagement, and business growth. This role will lead the development of integrated marketing communications narratives spanning PR, Social, Influencer, Paid Media, and Experiential Marketing while establishing best practices, measurement frameworks, and operational excellence across the communications function.As a senior leader, the Sr. Director will provide strategic direction to internal teams and agency partners, build organizational capability, and ensure communications strategies support broader business objectives and deliver measurable year-over-year growth.Essential Tasks, Duties, & ResponsibilitiesLead the development, implementation, measurement, and optimization of integrated communications and PR strategies across multiple brandsDefine the long-term communications vision, priorities, and annual strategic roadmap aligned with business objectivesPartner with executive leadership and cross-functional teams to ensure communications strategies support enterprise priorities and commercial goalsDrive the Community Activation strategy across Earned Channels, creating strong integration with Paid Media, Influencer, Social, Experiential Marketing, and eCommerce to maximize earned coverage and business impactCreate and oversee media materials and social communications, including press releases, media strategies, thought leadership, messaging frameworks, social messaging, editorial calendars, and integrated communications plansOwn Earned Analytics & Reporting, including influencer campaign KPI tracking and performance optimizationLead Earned Media budget planning, forecasting, and investment managementStay current on audiences, cultural trends, social media behaviors, platform innovation, and communications best practicesEstablish and drive communications best practices and governance across the brandsServe as executive lead for PR agency management and local market communications needsPerform other duties as needed and directed by managementPortfolio/Brand CommunicationsOwn and lead agency relations, RFPs, SOWs adherence, etc.Lead the iteration, execution, and maintenance of the portfolio-integrated communications strategyLead Issue Management across all brand touch points including customer service, legal, R&D, social, eCommerce, and salesAssess, lead, and optimize all communications agency partners - consumer, corporate, and influencers - establish clear and consistent goals and measurement frameworkLead each brand's strategy for earned and paid creator partnerships ensuring an amplified approach to building earned mediaIdeate and innovate 360 campaign planning with integrated marketing teams to reinforce and strengthen consistent brand image for all BrandsOversee execution of all corporate and brand strategic initiatives, experiences, and partnershipsMaximize portfolio brand awareness-building opportunities and drive EMV through product pitching and placementInfluencer/SocialBuild and strengthen each brand's presence amongst the influencer communityDrive a scaled community-building approachOwn powerhouse influencer relations internally and unlock earned supportCreate paid influencer strategies that build long-term relations with influencers that in turn unlock earned supportInspire and encourage dream-big thinking with an "earned" mindsetProvide a vision and strategy for total brand Influencer & social effortsManage platform relationships and cross-share key learnings & best practices for Social & paid InfluencersCreate and launch guidelines and processes for Brand teams to guide influencer/creator selections, paid media, and contentManage and inspire the team, providing creative direction, vision & insights to help shape bigger ideas to support the BrandMaintain pulse on Influencer and…