Sr. Director, Commerce Media

Tombras, a 450+ person, full-service, national advertising agency, is seeking a Sr. Director, Commerce Media. Responsibilities • Co-build the Commerce Media practice with the Chief Digital Officer: define the vision, operating model, hiring plan, training approach, and the 'what good looks like' standards that will scale as we grow • Build and lead Tombras’ Commerce Media practice across Amazon and priority RMNs (e.g., Walmart Connect, Target Roundel, Chewy, delivery apps, and other RMNs as client needs expand) • Serve as the senior client-facing commerce media leader, presenting strategy, performance, and growth roadmaps to marketing, eCommerce, and sales stakeholders • Lead by doing: as the team scales, there will be times where this role will be responsible for personally launching, optimizing, and troubleshooting campaigns (Amazon Ads + RMNs) when needed—especially during client onboarding, critical performance moments, major promo periods, and new product rollouts • Own end-to-end commerce media activation with a strong 'operator' mindset—campaign builds, pacing, optimization, testing, and performance troubleshooting (not just oversight) • Partner closely with Media Strategy and Media Investment teams to integrate retail media into full-funnel media plans (search, social, programmatic, CTV, online video, etc.) Skills • 10+ years experience in Amazon Ads / commerce media / retail media / marketplaces / performance media (agency experience strongly preferred) • Tombras leadership expectation: you are as comfortable in the platforms as you are leading teams—able to personally audit accounts, build campaigns, and optimize alongside your team • Demonstrated hands-on experience running large budgets across Amazon Ads and at least one major RMN (Walmart/Target/Chewy/Instacart/grocery/pharmacy RMNs, etc.) • Strong experience with Pacvue and/or Skai (ability to operationalize automation, pacing, and scalable optimization workflows) • Proven ability to translate commerce business goals into retailer-specific strategies (share growth, new-to-brand/customer acquisition, profitability, category defense/offense, retail readiness) • Fluency in commerce KPIs (ROAS, TACoS, NTB/customer acquisition, share of voice/rank dynamics, incrementality/test design concepts, retail media attribution realities) • Strong client presence: can lead weekly/monthly performance cadences and executive-level QBRs • Experience building processes, coaching teams, and scaling a capability from early-stage to repeatable delivery • Excellent communication, organization, and cross-functional collaboration skills • Tools you'll use: You should be comfortable navigating and operationalizing a modern commerce media tool stack, including: Retail media and marketplace buying + Amazon Ads Console (Sponsored Products, Sponsored Brands, Sponsored Display) + Amazon Marketing Cloud (AMC) and Amazon DSP + Retail media platforms (examples): Walmart Connect, Target Roundel, Chewy Ads (and additional RMNs as client needs dictate) + Delivery commerce ads (examples):DoorDash Ads and similar platforms + Cross-retailer management & automation + Pacvue (required experience strongly preferred) + Skai (Kenshoo) (experience strongly preferred) + Criteo and CitrusAds + Other common platforms you may have used: Teikametrics, Perpetua, Quartile, etc. Benefits • Unlimited PTO • Generous parental leave for primary and non-primary caregivers • Medical (PPO or High Deductible option) for employee + dependents • 401(k) Participation • Employer-paid Dental & Vision