Sr. Director, Marketing & Analytics

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. The ideal candidate has a strong background in marketing & customer analytics and has also managed performance marketing programs in direct-to-consumer financial services. • Serve as a key strategic partner to the\tData Science,\tProduct,\tFinance, and\tEnterprise Data Teams to drive growth Marketing initiatives. • Collaborate with Data Science to refine predictive models, enhance targeting capabilities, and improve customer experience through shared data strategies. • Channel Expertise: Proven track record managing significant budgets across both digital advertising and offline channels with deep expertise in Pre-Screen Direct Mail, and Lead Auction based channels.