Sr. Director, News Brand Marketing

In this role, the Senior Director will lead the overarching Trade Marketing strategy—driving powerhouse go-to-market narratives, marketplace positioning, and demand generation efforts across FOX News Media (FOX News, FOX Business, FOX Weather and more) and within the broader FOX Advertising Portfolio. This leader will develop and execute integrated B2B marketing strategies that elevate FOX News Media’s presence in the advertising marketplace, strengthen agency and client engagement, and drive revenue growth across linear, digital, streaming, and emerging media platforms. The Senior Director, Ad Sales Brand Marketing will report to the VP of Ad Sales Brand Marketing and manage a Senior Manager. Expertise within digital and emerging media space is a plus Partner cross-functionally with Sales, Research, Partnerships, Programming, Consumer Marketing, Comms, and Design to translate data-driven insights into compelling positioning and proposals and bring FOX News Media messaging to market Work closely with Research to transform syndicated/custom data into distinct sales stories Act as a strategic liaison across Sales, Programming, Research, and Executive Leadership to oversee and apply the FOX Advertising portfolio brand positioning and a visual identity system, ensuring consistency across all internal and externally facing materials Implement best practices to structure, manage, and maintain an organized library of cloud-based sales materials Trade Marketing & Client Experience:Direct an annual trade marketing calendar aligned with enterprise priorities, executing high-impact campaigns across owned, earned, and paid B2B channels to drive year-round marketplace visibility and demand generationDevelop and direct the core messaging for trade marketing campaigns across owned, earned, and paid B2B channels—including trade media, digital marketing and industry platforms—ensuring every touchpoint reinforces our premium positioningConceptualize immersive and differentiated experiences that strengthen relationships and position FOX News Media as a premium, innovative brand while partnering with the Events team to bring positioning to lifeLead strategic planning of tentpole trade events, industry conferences, and Ad Sales experiences; own the messaging architecture, stakeholder alignment, and visual brandingOversee the trade marketing digital footprint, including the website, email marketing programs, and content management, while establishing a regular reporting cadence to track performancePartner with internal stakeholders to identify high-value thought-leadership opportunities and strategically align moments where news and business talent can organically represent the brand in the marketplace