Sr. Director of Digital Marketing

Hornblower Group is a global leader in experiences and transportation. City Experiences, Hornblower Group’s premier experience division, offers land- and water-based experiences as well as ferry and transportation services. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. • Stay ahead of industry trends and emerging technologies to continually refine and innovate digital marketing approaches • Collaborate with internal stakeholders, including sales, eCommerce teams, product marketing, and senior leadership, to ensure alignment of digital objectives with overall business strategy • Supervise the management of tagging and tracking systems to enhance performance measurement. Requirements & Qualifications: • 10+ years of progressive experience in digital marketing roles (preferably within the travel, tourism, live entertainment or related industries), with at least 3 years in a leadership role • Demonstrated success in developing and executing integrated digital marketing strategies across various paid channels and audiences • Proven results in driving highly effective and efficient media plans targeting key segments and hyper-targeted destinations • Strong understanding of performance marketing channels, including search marketing, social media, LLM’s & content marketing, and display advertising • Deep knowledge of audience targeting, platforms, pricing strategy and campaign optimizations.