Sr. Director of Marketing

At LM Restaurants, we believe marketing is more than promotion — it’s storytelling, connection, and the engine that drives guest loyalty and business growth. Every campaign, every message, and every guest touchpoint shapes how people experience our brands. We’re looking for a Director of Marketing who will lead this work across our growing portfolio of restaurant brands. Partner with executive leadership to define and execute marketing strategies that support company growth, mission, and brand direction.Develop KPIs and success measures across multiple business units aligned with revenue, traffic, and guest engagement goals.Monitor industry trends, guest behavior, and competitive activity to inform strategy and positioning.Lead development and execution of integrated marketing plans across multiple restaurant brands and business units.Translate campaigns into clear, actionable plans with defined timelines, deliverables, and ownership.Coordinate priorities across brands to maximize impact, efficiency, and consistency.Oversee execution across digital, social, local store marketing, promotions, and community engagement channels.Own and manage the overall marketing budget, ensuring strategic allocation of resources to maximize ROI and growth.Lead, coach, and develop a team of three Senior Marketing Managers while building strong external agency and vendor partnerships.Partner cross-functionally with Operations, Finance, HR, Training, Culinary, and Executive Leadership to support business priorities, including openings and brand initiatives.What We’re Looking For LM Restaurants is a family-owned hospitality company rooted in the belief that great people are the foundation of great hospitality.