Sr. Director – US Consumer Creative & Advertising, Cardiometabolic Health

We give our best effort to our work, and we put people first. Ideal candidates will have a passion for building great creative work and advocating on behalf of consumers' deepest inner human truths to help them feel seen and make the world take note.This U.S. Consumer Creative & Advertising Senior Director is charged with delivering creative excellence for one of Eli Lilly's future obesity management medications by crafting novel, human-centric consumer campaigns that reinforce consumer trust in Lilly and the value of its medicines. The ideal candidate will be a creative leader with shown team management experience, able to inspire, coach, and develop high-performing consumer marketing talent.This position may operate in agile teams, with alignment to specific brands, therapeutic areas or capabilities teams, adjusting based on business needs.JOB RESPONSIBILITIESConsumer Campaign DevelopmentPartner with Therapeutic Areas (TAs) through the briefing process to ensure comprehensive understanding of target patients, insights, strategic imperatives, competitive landscape, and KPIs.Lead agency development process of creative platforms/campaigns/programs and campaign expressions, inclusive of Big Idea, Festival of Ideas (FOIs) and PESOfest buildouts, that deliver on the TA creative brief; confirm creative briefs with TA leads.Maintain a strong point of view (POV) and creative vision, with the ability to provide clear, concise direction to creative external and internal cross-functional partners.Ensure creative 360-degree channel extensions are embedded into final creative recommendation; partner with fellow Central Marketing Team - Consumer and Integrated Agency Team (IAT) teams to ensure tight creative development and execution plans.Supervise Creative Campaign and Program development and execution plans with the primary AOR or equivalent experience within the Integrated Agency Team (IAT) planning model.Lead Creative Campaign and Creative development and execution process, collaboration, and timelines for work featuring Celebrity and/or Social Influencer talent.Conduct market research and testing (qualitative and quantitative) as needed to ensure the viability of creative campaigns and programs with consumers.Integrate cross-cultural marketing insights and other GCO consumer capabilities into creative platforms/campaigns/programs, as relevant.Lead the pre-bid, pre-production, production, and post-production process for and with creative and production vendors, ensuring alignment with campaign objectives and budgetary constraints.Be responsible for OPDP submission processes for consumer campaign materials, ensuring regulatory compliance from development through execution.Campaign ExecutionLead on-time, on-budget creative campaign execution with the team to achieve annual business goals and Therapeutic Area targets.Integrate Owned, Paid, Earned, and Shared, media recommendations into creative concepts and marketing plans.Ensure tactics are consumer insights and data-driven, while meeting Therapeutic Area and brand objectives.Ensure execution of Lilly Masterbrand and U.S. Consumer creative standards during production, with a focus on meeting regulatory parameters and compliance requirements.Develop and implement at-risk shooting strategies, including coverage planning and safety protocols to mitigate production risks.Lead rough cut review and optimizations in collaboration with agency partners and internal collaborators to ensure alignment with campaign goals.Lead production and approval of all other complementary 360-degree campaign assets.Lead Campaign and Creative execution, collaboration, and production for work featuring Celebrity and/or Social Influencer talent, maintaining tight alignment with Partnerships team, celebrity talent agency/agents, etc.Oversee deliverables, approve project plans, address delays, and call out as needed.Partner with BI&A and Media on campaign performance KPIs/metrics and optimization opportunities.Run discontinuation and retirement of tactics, including plan approval.People ManagementDevelop, retain, motivate, and recruit top marketing talent.Champion and cultivate an inclusive culture.Mentor and develop teammates across the Global Customer Office Consumer Marketing, in particular U.S. Consumer Campaign teams.Give insight-based consumer marketing solutions and marketing capabilities.Elevate performance and development of direct reports, providing real-time coaching and feedback, as well as quarterly check-ins.Champion Team Lilly expectations and behaviors across the team.OperationsOwn relationships with consumer creative agencies of record (AoR) and social/specialty agencies, and run integration among internal agency partners, including Lilly Marketing Studios, as needed.Develop productive relationships with cross-functional partners (Regulatory, Legal, Medical, Corporate Communications, and fellow Global Customer Office Teams) to effectively implement campaign vision.Handle AoR fees, production and operating expenses budget relative to creative campaign and asset development and execution and recommend budget trade-offs to TA.Ensure compliance with company policies, processes, and external obligations.Ensure team compliance with Customer Information Quality (CIQ) procedures and tools.BASIC REQUIREMENTSBachelor's Degree.10+ years of U.S. consumer marketing experience, including direct leadership of creative campaign development and execution.Qualified applicants must be authorized to work in the United States on a full-time basis. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees.