Sr. Integrated Marketing Associate

Who we are: The Integrated Marketing Associate (IMA)’s job is to act as a key driver of AllModern’s brand marketing channels both via our e-commerce site and via regional marketing support of our physical stores. This is a unique opportunity to help build our integrated brand marketing mix and grow awareness of our brands within the specialty retail market. What you’ll do: • Collaborate with both marketing agencies and media vendors to run our brand marketing channels, supporting both the end-to-end strategy from creative brief to media plan execution to reporting • Act as a key point of contact for our agency partners, report on performance across channels, and suggest key optimizations to help us accelerate our marketing goals • Write briefs, enter tickets, and provide feedback to the creative team, ensuring a customer-first lens to our creative executions • Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improve • Manage brand marketing spend across channels, including reporting spend and driving pacing alongside cross functional teams (performance analyst, finance) • In partnership with manager, lead our retail marketing strategy and execution that helps blend our ecommerce strategy with regional media strategies to drive customers to visit the store (e.g. mall marketing, event planning, and community/ influencer activations) • Build and maintain team project planning and progress tracking tools Wayfair is one of the world’s largest online destinations for the home.