OverviewIn this role, you'll lead the product marketing strategy for Pinterest's automation-focused ads portfolio, shaping how automation capabilities are brought to market. You'll guide a PMM team, translate advertiser needs into clear roadmaps, and collaborate with Product, Engineering, Sales, and other partners to drive adoption and performance. You'll influence launches, define success metrics, and build scalable processes to keep high-priority initiatives moving. This is a chance to impact advertiser outcomes at scale while working at the intersection of product, market, and customer needs.
Compensation / Benefitsequitybase salary range disclosedin-office collaboration 1-2 times every 6 monthsflexible work arrangementscompetitive benefitsdiscretionary bonusResponsibilitiesLead product marketing strategy and execution for a core area of Pinterest's automation portfolioManage and develop a team of PMMs responsible for cross-functional automation initiativesTranslate advertiser needs, market trends, customer feedback, and competitive insights into roadmapsDrive positioning, messaging, GTM planning, and launch execution for automation productsPartner with Product, Engineering, Sales, Marketing Science, and Business Development to align priorities and success metricsHelp advertisers maximize performance through adoption of automated solutionsDefine and track success metrics for launches and ongoing adoptionBuild cross-functional processes and rhythms to keep high-priority initiatives movingTranslate complex ads delivery concepts into clear narratives for stakeholders and advertisersKey requirementsSignificant experience in advertising, ad tech, product marketing, measurement, or deliveryDeep expertise in digital ads delivery and automation/performance ecosystemExperience leading GTM strategy for complex products with cross-functional stakeholdersExperience using customer insights, market analysis, and performance data to shape strategyStrong people management experience with high-performing teamsStrong cross-functional leadership and stakeholder managementExcellent written and verbal communication, ability to simplify complex conceptsHigh judgment, prioritization skills, comfort with ambiguityExperience using AI and analytical tools to accelerate research and executionBachelor's degree in a related field or equivalent experienceCross-functional leadershipStrategic thinkingEffective communicationDigital ads deliveryAutomation and optimizationBidding and delivery strategies
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