Sr. Manager, Advertising

Manager, Advertising Main Objective: The Senior Advertising Manager is a strategic partner to executive leadership and cross-functional teams, including product management, regulatory, and legal—to develop messaging and execute advertising for medical device products, ensuring messages are clear, compelling, and compliant. Essential Duties and Responsibilities: Leadership • Lead and manage advertising team, fostering creativity, innovation, and accountability, and ensuring alignment with business and brand priorities • Own workload planning and resource allocation across the advertising team, balancing capacity, timelines, and priorities across product launches, campaigns, and ongoing initiatives • Establish and model best practices for compliant healthcare and medical device advertising, ensuring consistent standards in messaging quality, regulatory adherence, and execution excellence • Establish and monitor KPIs for all advertising activities; provide executive-level reporting and insights to stakeholders • Provide oversight and recommendations for advertising campaigns and placement Messaging • Collaborate with creative teams and stakeholders to produce compelling advertising content including messaging and visuals • Support messaging needs across disease education, product positioning, procedural adoption, and portfolio growth. • Apply deep understanding of health care audience segmentation to tailor messaging for clinicians, care teams, decision makers, and patients. • Translate complex clinical, technical, and scientific information into clear, compelling, and compliant advertising messages. • Demonstrated success partnering with medical, legal, regulatory, and product teams to deliver compliant health care advertising while maintaining strategic intent and brand voice.