Sr. Manager Advertising and Intelligence

This is a high-impact opportunity with a global technology organization that is modernizing how it approaches external marketing, advertising strategy, and customer engagement. Define the AI strategy and roadmap for external marketing, advertising, and brand channels.Identify where AI, automation, and advanced analytics can create the most value across advertising workflows.Prioritize AI use cases across campaign planning, targeting, personalization, measurement, optimization, and reporting.Develop a more advanced approach to measuring advertising performance across the full customer journey.Help the organization move beyond basic last-click attribution toward more complete full-funnel measurement.Translate campaign performance, audience data, customer signals, and business results into actionable recommendations.Partner with data science, IT, digital, and platform teams to translate marketing use cases into technical requirements.Work with teams responsible for data warehouses, customer data platforms, campaign platforms, analytics tools, and marketing technology.Explore AI-enabled applications such as account-based personalization, intent-signal activation, campaign planning automation, creative/content intelligence, and predictive marketing insights.Design and improve workflows across campaign planning, deployment, measurement, and optimization.Serve as a key connector between marketing, brand, advertising, data science, IT, digital selling, and agency teams.Communicate technical concepts clearly to non-technical marketing and business audiences.Help drive adoption of more advanced data, AI, and automation practices across marketing teams.Ideal Candidate Profile The ideal candidate is a senior marketing analytics, advertising intelligence, customer analytics, or MarTech strategy professional who has worked in a large, complex organization. Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, Statistics, Economics, or a related field.8+ years of experience in advertising, digital marketing, marketing analytics, marketing technology, customer analytics, or a related field.Experience using data and technology to improve marketing or advertising decision-making.Strong understanding of advertising measurement, campaign analytics, audience insights, and marketing performance.Experience working cross-functionally with data science, IT, digital, marketing, and/or platform teams.Ability to translate technical concepts into clear business recommendations.Experience influencing stakeholders in a large, matrixed organization.Preferred Qualifications They will help build the roadmap for how external marketing becomes smarter, more measurable, more automated, and more connected to business outcomes.