Sr. Manager, Dealership Marketing

Target Base Salary$110 – 130k plus incentives (based on experience)Hybrid Onsite PresenceThis role requires a hybrid onsite presence in Durham, NC.Work AuthorizationWe are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.About IONNAIONNA is revolutionizing EV charging by delivering the most reliable, driver-centered, and technologically advanced network in North America. Founded by eight of the world’s largest automakers—BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota—IONNA is dedicated to providing EV drivers with the coverage they need, the reliability they deserve, and the amenities they crave.Job Summary We are seeking a Sr. Manager of Dealership Marketing to build and scale OEM and dealership-driven activation programs that convert EV buyers into active users of the IONNA charging network. This role will partner closely with OEMs and dealer networks to drive awareness, first-time usage, and repeat engagement at charging sites. The mission is to turn dealership touchpoints into measurable charging behavior.Key Responsibilities Develop and execute dealership activation programs in partnership with OEMs.Design co-marketing campaigns that drive new EV owners to IONNA charging locations.Build and manage relationships with dealer networks and OEM marketing teams.Enable dealership sales teams with tools and programs to promote charging behavior.Coordinate local market activations tied to dealership regions and charging sites.Partner with Communications on OEM messaging and alignment.Track and report performance of dealership-driven programs tied to utilization metrics.Key Performance Indicators (KPIs)Percentage of new EV buyers activated onto IONNA network.Required Qualifications Bachelor’s degree in Marketing, Business, or related field.Minimum of 6 years experience in dealership marketing, OEM partnerships, or automotive marketing.Demonstrated relationship management skills with OEMs and dealer networks.Experience executing regional marketing programs and activations.Ability to translate partnerships into measurable business outcomes.What We Offer Competitive salary commensurate with experience.Comprehensive benefits package including health, dental, and vision insurance.401(k) matching program.Collaborative and innovative work environment.Location and ScheduleBased in Durham, NC, with a hybrid work model, you'll have the flexibility to innovate and the resources to succeed.Equal Opportunity EmployerIONNA is committed to an inclusive and diverse team.