Job Title : We are seeking a highly skilled and experienced Senior Analytics Manager specializing in Digital Marketing Analytics to join our team in the Banking / FinTech industry. This is a critical role, requiring a blend of technical expertise, industry experience, and leadership capabilities. Use variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusions • Leads project teams of 3-6 consultants or more, and / or Team Lead and Analysts in all aspects of project execution • Work closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO) • Manages team members, including definition of objectives, oversight of execution and evaluation of performance • Provides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients' success • Manages communication between senior EXL partners and clients to update project progress and solicit feedback on project deliverables Candidate Profile : • 6 years of experience comprising analytics service delivery, consulting, solution design and client management • Preferred experience in marketing analytics in banking industry in the following fields : • Experience running analytics for search engine marketing, paid social, search engine optimization, A / B testing, website traffic, funnel conversion, marketing attribution and customer behavior • Technical proficiency in tools like Google Analytics, optimizely, tableau, heap, SQL • Demonstrable leadership ability, superior problem solving and people management skills
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