Sr Manager, Marketing

* Create and optimize website copy for marketing pages, blogs, and newsroom content, aligning content development with SEO strategy, keyword research, and search performance insights to improve organic visibility, engagement, and site traffic. * Apply SEO best practices including keyword optimization, metadata management, and content tagging to improve organic search visibility and traffic. * Monitor website performance and search trends to identify opportunities for improving digital discoverability and engagement. * Utilize marketing platforms such as Brandwatch, Brightedge, Cision, and similar tools to support digital marketing activities. * Leverage project management tools such as to coordinate digital marketing projects, timelines, and deliverables. * Identify opportunities to improve digital marketing workflows through automation, AI-enabled tools, and emerging technologies while maintaining brand alignment. * Develop and maintain reporting dashboards that measure digital marketing performance across social media, website traffic, and marketing campaigns. * Analyze digital performance metrics such as engagement, reach, traffic generation, and content performance to identify opportunities for optimization. * Translate digital analytics into clear performance summaries and actionable recommendations for marketing stakeholders. * Monitor campaign and content effectiveness to ensure digital marketing efforts align with corporate marketing goals. * Provide periodic performance reporting and insights to marketing leadership and internal stakeholders. * Leverage AI-enabled tools to enhance content ideation, drafting, SEO optimization, analytics reporting, and workflow efficiency. * Identify opportunities to improve scalability and speed of content development through AI-supported processes. * Stay current on emerging AI applications in digital marketing and brand engagement. * Ensure responsible and brand-aligned use of AI in external communications. * Assist with team projects, some unrelated to assigned duties, as needed. * Deliver clear, engaging presentations and represent the team in meetings, trainings, and external-facing opportunities as needed. * Complies with all policies and standards. * Degree required Bachelors in Marketing or related field * 5+ years of experience in digital marketing, social media management, website content management, marketing analytics, or related areas; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities and essential functions of the position. * Experience managing digital marketing channels including corporate social media platforms and website content. * Experience applying SEO best practices and managing website content within a content management system. * Strong analytical and reporting skills with experience translating marketing performance data into actionable insights. * Excellent written communication and digital content development skills. * Strong analytical skills, including building reports and translating metrics into strategic action. * Ability to independently own strategy and influence cross-functional stakeholders. * ** Communication: ** Giving and receiving messages and information in written, oral, and visual formats concisely for a complete understanding of meaning and intent. * ** Teamwork**: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually beneficial partnerships, leverage information and achieve results. * ** Effective Execution: ** Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information. * ** Curious: ** A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization. * ** Adaptable: ** Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude. * **…