Sr Manager Marketing Communications Manager

Apollo Tyres Ltd is an international tyre
manufacturer and the leading tyre brand in India. The company has multiple
manufacturing units in India and a unit each in The Netherlands and Hungary.
The company markets its products under its two global brands – Apollo and Vredestein,
and its products are available in over 100 countries through a vast network of
branded, exclusive and multi-product outlets.

**Job Title**: Sr Manager Marketing Communications Manager
**Location**: Atlanta
**Reports to (Position)**: Divisional Head - Brand Strategy
**Department/Function**: Commercial / Marketing

**Number of Direct Reports (Solid Line)**: 0
**Number of Direct Reports (Dotted Line)**: 0
**Number of Outsourced Reports**: 0
**Purpose of the Job**:Lead the development and execution of integrated marketing communications across North America (Americas, US and Canada), with a strong focus on trade marketing and retailer collaboration.
Deliver campaigns aligned with global brand strategy while adapting messaging to local market needs to drive brand visibility, customer engagement, and commercial performance (commercial success across the region).
Oversee regional MarCom activities across the U.S. and Canada, including sell-out campaigns for both Apollo and Vredestein brands across PCT, TBR, and OHT segments.
**Major Responsibilities**: 

Integrated
Campaign Management
Lead the planning and execution of
regional integrated B2B and B2C campaigns (trade) across digital, print,
events, PR, social media, and trade channels (i.e. marketing programs
which will drive sales).
Manage agency partnerships, media
planning, and content development to ensure high-impact delivery.
Regional
Marketing Execution
Localise global campaigns for
North America (tailor campaigns to local market needs), ensuring cultural
relevance and commercial alignment.
Partner with regional sales and
product teams to deliver North America product launches, B2C promotions,
and B2B initiatives.
Stakeholder
management & Cross-functional Collaboration
Act as the key liaison between
central marketing and regional/local teams as well as the senior
leadership to ensure consistency and commercial effectiveness.
Collaborate closely with internal
departments to ensure alignment and execution excellence.
Brand
Governance & Performance
Maintain brand consistency across
all customer touchpoints in the US region.
Monitor and report on campaign
performance (i.e. effectiveness) and provide insights and recommendations
to optimise future activities.
Strategic
Leadership
Define and execute the North
America Marketing Communications strategy aligned with business goals, global
brand positioning, and product roadmap.
Balance B2B and B2C priorities to
support long-term growth.
Key
Decision Areas
Develop long-term MarCom strategy
for the region.
Lead decisions on campaigns, PR,
events, and trade marketing activities.
Provide recommendations on brand
awareness and operational marketing strategy.
Key
Relationships
Internal: Marketing (central &
regional), Sales, R&D, TIC, Sales Excellence
External: Creative and media agencies,
journalists, media partners, customers
**Skills**: 

**Knowledge (Technical/ Functional):**
Solid knowledge of web analytics and Google AdWords
Good command of Excel
SAP experience is an advantage
Analytical mind

**Competencies:**
Leadership skills with the ability to set and prioritize goals, influence and align.
Experience running successful marketing campaigns B2B.
Able to work under pressure and maintain the right balance among multiple priorities.
Cheerful outlook and ability to build relationships with customers/vendors.
Commercial mind

**Relevant Experience**: 8-10+ years of relevant work experience in Marketing
**Education Qualification(s)**: BSc or MSc in Marketing or relevant field