The Blueprint (Role Profile)
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The Senior Manager, Marketing Operations is a high-impact leadership role responsible for building the capabilities, systems, and processes that enable the growth and transformation of our global brand portfolio. Reporting to the Chief Product & Marketing Officer, this highly visible position drives operational excellence, data-driven decision making, and modern marketing execution across the enterprise. Partnering closely with leaders across brand management, engineering, and sales, this individual will lead initiatives that strengthen brand-building capabilities, improve organizational agility, and accelerate growth.
The Build (Responsibilities)
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* Partners with CPMO to drive development and deployment of capability building programs across the brand portfolio globally
* Leads projects to deliver new systems, tools and techniques to brands
* Identifies gaps in brand building and marketing communications processes and proposes solutions to increase commercial impact
* Coordinates with digital COE to drive digitization and automation opportunities for marketing function
* Trains organization to drive adoption of shared tools and approaches through creative internal communication
* Drives the learning agenda for marketing community and partners with external subject matter experts to deliver skill development training
* Serves as thought leader for marketing function in emerging trends in brand building
* Leads organization in planning cycle developing efficiency in common approaches
* Develops high value reporting to gain insights into organization effectiveness and efficiency and proposes continuous improvements
The Toolbox (Qualifications)
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* 7+ years relevant experience in marketing with deep experience in all facets of product and brand building
* Strong understanding of full funnel marketing, experience in managing brand and new product campaigns
* Experience creating processes working across cross functional teams, senior stakeholders and external partners
* Exceptional project management skills and end-to-end project ownership
* Demonstrated ability to build strong partnerships and influence outcomes through exceptional verbal and written communication skills.
* Exceptional problem-solving skills with the ability to leverage data-driven insights to inform decision making and enhance program effectiveness
* Experience in retail, home improvement, consumer (semi) durables and/or industrial markets
* Ability to travel up to 40%
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