Sr. Manager of Performance Marketing

Manager of Performance Marketing to oversee development and execution of all digital growth marketing efforts across DTC and Retail of our Dorel Juvenile Group USA branded websites: Maxi-Cosi, Safety 1st, COSCO Kids, Tiny Love, Little Seeds, and Monbebe. Reporting to the Director of Integrated Marketing this role will be successful through close collaboration with the brand marketing, creative, product management, sales and external agencies, to set the digital advertising and customer acquisition strategy for revenue growth on our direct sales channels along with specific retail channels. Key responsibilities • Own the performance & lifecycle marketing programs for our portfolio of brands and select retail partners • Manage omni-retail marketers who manage retail partners such as Amazon, Walmart, Target, & Babylist • Lead the development, execution and optimization of full-funnel advertising strategies across our marketing mix – including paid search, paid social, affiliate, display, CTV, and Email/SMS • Partner with external media agencies to develop and drive strategy while ensuring that performance across all placements is meeting goals and profitability targets • Manage the forecasting and tracking of budgets for digital media plans – collaborating with Finance to ensure proper pacing throughout the year • Monitor campaign performance, extract insights, and continuously optimized to drive efficiency in media placements through the funnel • Explore new areas of opportunity, ensuring that we are always testing into new mediums where we can speak to the target audience • Collaborate with Brand and Creative teams to connect upper-funnel storytelling with performance impact throughout the customer journey • Partner with IT to ensure all tracking, coding, and tags are working properly Your profile • Bachelor’s degree in business, marketing, communications, or related field. Agency experience a plus. • Strong project management skills with the ability to supervise multiple projects.