Sr Manager, Paid Media

Thank you for dedicating your time and talent to Lowe’s. Find Your Home to More Possibilities. The principle purpose of the Sr Manager Paid Media is to manage a team of responsible for planning, implementation, and optimization of paid digital advertising marketing campaigns across multiple customer segments with an enterprise lens. The Sr Manager Paid Media will be responsible for delivering connectivity across platforms within the channel, and will formulate campaign strategy, research keywords, targeting data, campaigns, potential vendor partners, and competitive activity to craft effective digital marketing programs. • Creates a feedback loop and reporting on what is working and not to drive improvements across the enterprise • Leverages digital media methodologies and tools required to deliver efficient and profitable digital marketing campaigns while balancing enterprise needs • Oversees media buying strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area • Collaborates with core media channel stakeholders to provide consistent and cohesive approach • Stays current with new advances in paid digital marketing, the competitive landscape, and vendor capabilities; leverage that knowledge to champion current and future business plans and strategies; drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization.