Sr. Marketing & Advertising Strategist - M3 Group Job at Michigan State Universi

Job DescriptionJob DescriptionM3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. Expectation to work onsite on Tuesdays and one other day each week at the Lansing or Troy office.Schedule: Monday - Friday 8:30am-5:00pm ETAn offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. Compensation & Benefits:Salary: $84,027+ dependent on experience100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums Up to 19.5 days of PTO within your first year, along with 8 Paid Holidays401(k) with Company Match6 Weeks of Paid Parental LeaveEssential Duties and Responsibilities: Collaborate within a pod team to provide strategic guidance and support tailored to each client’s needs.Develop comprehensive strategic deliverables such as integrated marketing communication plans, brand launch strategies, competitive analyses, and other solutions to ensure the best outcomes for our clients.Maintain an in-depth understanding of M3 Group’s full range of business offerings.Identify opportunities for upselling and cross-selling to enhance client value and satisfaction.Craft compelling proposals to grow existing accounts and introduce new services, helping clients expand their capabilities.Anticipate client needs by proactively suggesting additional services and support.Track project time accurately and maintain clear, professional communication with team members.Bring innovative, executable ideas to clients, positioning M3 Group as a seamless extension of their team.Build and nurture strong, trusted relationships with clients, ensuring long-term partnership and success.Perform other duties as assigned to contribute to overall team success.Leverage deep market insights and a thorough understanding of client objectives to influence and craft tailored marketing strategies that align with client goals.Collaborate with the internal pod team to provide innovative, data-driven solutions that address client challenges, ensuring seamless execution across all initiatives.Actively participate in client meetings, providing valuable input and strategic direction to enhance the overall client experience and ensure objectives are met.Thrive in a fast-paced, ever-changing environment, showing flexibility and perseverance when navigating new challenges and opportunities, while maintaining a positive and proactive attitude.Stay ahead of industry trends, adjusting strategies and approaches as necessary to keep clients competitive and relevant in an ever-shifting market.Use analytical and creative thinking to identify opportunities for account growth, ensuring that both the client’s and company’s long-term objectives are achieved.Develop and execute comprehensive, forward-thinking plans that are closely aligned with client goals and M3 Group’s broader objectives, setting the foundation for sustained success.Take ownership of driving business growth, identifying new opportunities for expansion, and collaborating with cross-functional teams to introduce innovative services that meet clients' evolving needs.Knowledge, Skills, and Abilities RequiredB.A. in advertising, marketing, communications or business-related field; or equivalent work experience.Minimum of three plus years of communications experience.Strong analytical thinking and problem-solving skills.Ability to create and execute data-driven strategies.Excellent communication and presentation abilities.Knowledge of market trends and competitive analysis.Proficiency in project management and coordinating with cross-functional teams.Ability to adapt to changing client needs and market conditions.Strong collaboration skills to work effectively with creative and operational teams.Attention to detail and ability to execute tactical tasks effectively.Client relationship management and ability to understand client objectives.Proven ability to lead and mentor a team of strategists.Expertise in long-term strategic planning and aligning with business goals.Strong understanding of business development and driving account growth.Leadership skills with the ability to guide cross-functional teams.Excellent ability to manage complex projects and large accounts.Deep expertise in market research and leveraging insights for strategy creation.Experience in client negotiations and high-level stakeholder management.Strong critical thinking and the ability to adjust strategies for evolving needs.Ability to identify growth opportunities for both clients and the organization.Physical Demands & Work Environment:May be required to remain in a stationary position for an extended period of time.Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.Occasionally needs to move about inside of office areaThis position is able to work in hybrid or onsite working arrangements.Disclaimer:Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.MSUFCU is an affirmative-action, equal-opportunity employer.To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.