Sr. Marketing Analyst

This position is responsible for managing and optimizing the monthly media budget, consumer awareness marketing tactics, and projected return on investment across business units. • Actively manage the marketing spend of consumer awareness tactics and ecommerce product revenue, overseeing a portfolio of paid and organic tactics (Search, Meta, Tik Tok) across business units. • Collaborate with leadership and stakeholders to establish the monthly paid digital marketing strategy and budget allocation across business units. • Experience working with media engines such as Adwords and Meta, web analytics tools such as Google Analytics, and data visualization tools including Tableau and Power • Proficient in problem-solving, with the ability to balance creativity and analytical skills effectively.