To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. Specifically, we are looking for a high performing Marketing Manager who will own the development and execution of 1) our SMB cross-channel marketing strategy to grow awareness and adoption of our new generative AI creative building tools, and 2) our scaled education experience that SMB brand owners will discover when browsing for help on and off of Amazon. Key job responsibilities • Define the overall SMB marketing strategy to increase awareness and utilization of new generative AI creative tools (audience segmentation, targeting strategy, channel strategy, and marketing calendar) • Define the ideal customer journey for advertisers who are looking for product education and best practices in Seller University and You Tube • Own end-to-end campaign management from ideation to execution and measurement • Audit existing content and identify gaps in content assets • Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns • Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals • Analyze, report on, and optimize against key performance metrics Our compensation reflects the cost of labor across several US geographic markets. Amazon is a total compensation company.
Create an account to see the full posting, access our search engine, and more.