The Senior Analyst must be committed to staying ahead of advertising trends, including digital advertising, as well as other emerging technologies within the increasingly competitive and fragmented media landscape. • Customized Client Strategies and Solutions • Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities. • Localize marketing materials with market-specific research information and insights. • Assist in development of best digital strategies and multi-platform client solutions, in collaboration with Digital Sales. • 5+ years in Media Research • Nielsen Local Market experience preferred • Proficiency in qualitative and quantitative research and development of ad sales positioning using datasets • Mapping experience • comScore TVE/SVE experience preferred • Expert in data aggregation / Microsoft Excel formulas and PivotTables • IAB Certification preferred • comScore Media Metrix Certification preferred • Google Analytics Certifications preferred
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