Sr. Marketing Specialist- Media & Advertising

Sr. Marketing Specialist, Media & Advertising (Direct, Paid Search, Social, and Programmatic) that align with event objectives • Work closely with Manager, Marketing & Advertising and Director, Marketing to finalize media plans for external (partner, host talent) presentation and alignment • Align with Lead Comms Specialist & Event Marketing Specialists to ensure paid media plans support tentpole moments within event sales cycles • Serve as the main point of contact for Sixthman’s Digital Advertising agency and provide them with guidance on priorities, media best practices, updates, upcoming campaigns, and creative strategy across all events • Serve as the main point of contact for all other Digital Media related partners and platforms (e.g. Bandsintown, Fandiem, Tradable Bits) • Create and manage processes for assessing all Digital Media efforts, analyzing media performance and suggesting optimizations to Digital Advertising agency & Marketing team • Provide recommendations to Marketing team on paid ad creative based on best practices and media mix • Place direct media buys as needed to support event objectives • Provide updates on paid media campaign performance for event huddles, select partner or host talent calls, and internal marketing strategy conversations • Develop internal & external reporting structure with Manager, Marketing & Advertising and Director, Marketing • Lead, execute, and provide expertise regarding Digital Advertising and Promotions across all event marketing plans Specialist, Media & Advertising role will sail on events as needed, or about 2-4 events per calendar year as the position primarily serves as Shore Side support during sailing season DEPARTMENT Responsibilities • Grow first party data for Sixthman and assigned events • Advance Sixthman’s show and tell marketing approach and utilize best practices for all creative, photo, and video assets • Ensure event creative and assets are trafficked to all appropriate parties in a timely manner • Collaborate with host, talent, and NCLH to maximize event coverage and drive general awareness of Sixthman calendar and offerings • Maximize use of company’s current marketing tools, tech stack, and internal platforms for communication, placements, tracking, reporting, evaluation, and beyond • Additional projects and duties as assigned Event Marketing Strategies and Planning, Digital Media and Promotions on behalf of the department.