Feb. 1, 2026

Sr. Media Specialist

Planit Advertising, Inc. Baltimore, Maryland

Job Type Full-time Description • Work with media supervisor and media director to develop strategic goal focused campaigns • Collaborates with traditional media, creative, social media, PR, and account teams to provide integrated, cross-channel media solutions • This position is responsible for planning and negotiating advanced TV (OTT), digital audio campaigns and display, including all necessary management, tracking, and digital reporting • Plan and execute digital media campaigns within the Google Suite (Adwords, GDN & You Tube) • With minimal direction from the Media Supervisor, Sr. Media Specialist researches, negotiates, and executes effective media plans that cost-effectively deliver on client goals • Fosters positive relationships with media vendors by managing expectations through consistent communication, to drive strong negotiations and campaign performance • Regularly monitors and tracks campaign performance and suggests optimizations as needed. Required • 5 - 6 years working with digital media channels (paid social, display, paid search, retailer) • Bachelor's degree in related field • Advanced understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs • Knowledge of digital media KPIs, management, and reporting (including ad servers) • Understanding of common media research and planning tools/software • Strong presentation skills to foster client, vendor, and internal relationships • Able to flexibly manage complex processes in a fast-paced environment • Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time • Strong interpersonal skills to foster internal and external relationships

Create an account to see the full posting, access our search engine, and more.

TheCreativeLoft is a better way to find jobs. Find out more:

You're just 60 seconds away from your new Creativeloft account.

Looking For Similar Jobs?