Sr. Paid Ads Specialist

The Sr. At Rankings.io, we are committed to providing end-to-end SEM services including the build out of campaigns, technical optimization, and keyword strategy for law firms looking for aggressive growth across Google Ads and potentially other ad platforms. Responsibilities • Oversee the design and content of a paid ad campaign to ensure it meets the target audience's needs. • Manage ad accounts on multiple platforms (Google Ads, Bing, Local Service Ads, etc) • Setup and launch Paid Ad campaigns and provide optimizations to improve ROI • Track and report on KPIS Paid Ad metrics (CPC, Budget, Conversion Rate, CTR, Quality Score, etc.) • Conduct keyword selection and audience targeting research • Collaborate with various departments to determine the goals of paid ad projects and strategize plans to meet those goals.