Sr Paid Search Strategist

You will lead a team of SEM Account Managers, collaborate with innovative & transformative digital health and e-commerce clients, and leverage industry best practices to achieve outstanding results. Campaign Strategy and Planning: Develop and execute SEM strategies in line with client objectives; conduct keyword research and competitive analysis; create and manage campaign budgets and forecasts; develop a robust testing roadmap and ensure continuous evolution of client's SEM programs; develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter; stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge. Performance Analysis and Reporting: Monitor and analyze campaign performance using various analytics tools; generate regular reports to track KPIs and campaign effectiveness; provide insights and recommendations for continuous improvement. Proficiency in SEO (Search Engine Optimization) is a plus. Work with innovative & transformative digital health brands as well as the fastest‑growing e-commerce companies.