Sr. Performance Marketing Specialist

This role requires strong cross-functional collaboration with CRM, analytics, sales, and brand teams to ensure lead generation efforts are measurable, attributable, and aligned to business outcomes. • Continuously test and refine audience targeting, creative, offers, and landing pages to improve lead efficiency while maintaining the testing roadmap. • Paid Social: • Execute and optimize paid social campaigns with a focus on lead form generation, conversion campaigns, and audience testing. Data, Reporting & Optimization • Analyze campaign performance with a focus on CPL, lead quality, and conversion rates. • 3–6+ years of hands-on performance marketing experience, with a strong emphasis on lead generation campaigns.