You'll drive adoption in our product-led growth (PLG) environment by sitting at the intersection of Product, Marketing, and our customer base, turning features into clear customer value, building content that helps developers and technical teams succeed, and ensuring launches, pricing, and messaging land with clarity and impact. What You'll Own And Do: • Own positioning & go-to-market • Define ICPs, value propositions, and differentiation • Plan and execute GTM strategies for features and launches • Turn insights into impact • Gather customer and competitive insights • Translate learnings into positioning, messaging, and roadmap input • Be the source of truth • Maintain product messaging, positioning, and competitive intel • Align Product, Marketing, and Sales around one clear product story • Enable sales to win • Build battlecards, competitive comparisons, and sales assets • Ensure assets are practical, clear, and used in real sales cycles • Ship high-impact product content • Create demos, feature summaries, release notes, and one-pagers • Partner on conversion-focused landing pages and web content • Strong differentiation in competitive email and communications markets. It is what you do, not where you work, that matters. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications.
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