Sr. Product Marketing Manager, Amazon Advertising - Product Marketing Job at Ama

Product Marketing Manager, Amazon Advertising - Product MarketingJob ID: 2942008 | Amazon Advertising LLCCome build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.Key job responsibilitiesProduct Strategy & Customer Intelligence:Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction.Partner with Product Managers to align customer research priorities with product roadmap development.Maintain deep understanding of market dynamics, competitive landscape, and emerging customer needs.Drive evidence-based decision making through customer insights and market intelligence.Go-to-Market & Marketing Execution:Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio.Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content.Lead the development of product positioning, messaging, and strategic narrative.Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs.Cross-functional Leadership:Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams.Drive stakeholder alignment through regular engagement and clear communication of product vision.Support effective Alpha/Beta testing programs and gather post-launch customer feedback.Guide the prioritization and development of case studies and research initiatives.Success Metrics:Impact on product roadmap through customer insights.Product adoption rates and engagement metrics.Marketing campaign effectiveness.Strength of cross-functional alignment.Quality and effectiveness of marketing collateral.Customer satisfaction and feedback.BASIC QUALIFICATIONS6+ years of professional non-internship marketing experience.Experience using data and metrics to drive improvements.Experience communicating results to senior leadership.Experience building, executing and scaling cross-functional marketing programs.PREFERRED QUALIFICATIONS6+ years of relevant experience in product management, GTM, marketing, or comparable roles.Amazon is committed to a diverse and inclusive workplace. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market.