- 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience communicating results to senior leadership - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches Come build the future with us! We’re looking for a developer-focused Product Marketing Manager to define and drive go-to-market strategies for Amazon Ads technology products, including APIs, AI-powered developer tools, and services. Key job responsibilities Product Strategy & Developer Insights: * Conduct research, customer interviews, and community listening to understand developer pain points, workflows, and use cases * Synthesize market trends, feedback from developer partners, and competitive benchmarks to inform product roadmap * Represent the voice of the developer across product planning and launch stages * Identify and prioritize messaging needs across different technical audiences (developers, architects, CTOs) Go-to-Market Planning & Execution * Create GTM plans for API and SDK launches, updates, and technical features * Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content * Own developer messaging and positioning across channels * Coordinate launch readiness across documentation, training, sales, and marketing teams Enablement & Community Engagement * Collaborate with Sales & Partner GTM teams and Solutions Architects to amplify community engagement * Build feedback loops via GitHub, early access programs, and developer surveys * Guide prioritization of reference implementations and technical success stories * Drive adoption and usage metrics through targeted outreach, education, and onboarding Cross-functional Leadership: * Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams * Drive stakeholder alignment through regular engagement and clear communication of product vision * Support effective Alpha/Beta testing programs and gather post-launch customer feedback * Guide the prioritization and development of case studies and research initiatives Success Metrics: * Developer adoption, activation, and usage of APIs/SDKs * Product and content engagement metrics (documentation usage, GitHub activity, event engagement, etc.) Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
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