Sr. Social Media Marketing

. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. ** Pets Best, ** a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service. * * Job Location: ** Remote * * Pets Best ** is seeking a ** Social Media Marketing Manager ** to build and lead our organization’s comprehensive social media program. This is a foundational, hands-on role responsible for designing the end-to-end social strategy across brand awareness, community engagement, demand generation, customer care, and social listening/response. This role requires a strategic, analytical, and creative marketer with deep expertise in developing social programs from the ground up, shaping our social media vision, infrastructure, processes, governance, content engine, and KPIs—ultimately maturing social into a high-performing, full-funnel marketing function. ** Job Description/ Key Responsibilities: *** Social Media Strategy & Framework Development + Build the enterprise-wide social media strategy, including channel roles, audience segmentation, content pillars, publishing cadence, and measurement framework. + Develop a cross-funnel approach that supports brand awareness, community building, engagement, conversion, and retention. + Establish the governance model (policies, workflows, R&R’s, escalation paths). + Recommend tools and platforms needed for publishing, analytics, monitoring, and customer care. * Content Development & Channel Management + Create and manage an integrated content calendar aligned to marketing campaigns, product launches, and company initiatives. + Write, edit, and produce compelling social-first content across formats (copy, short-form video, graphics, paid social assets). + Optimize each channel for best practices across Linked In, Facebook, Instagram, Tik Tok, You Tube, X/Twitter, Reddit, and emerging platforms. + Maintain brand voice consistency while adapting messaging appropriately by channel and audience. * Brand Building & Community Development + Grow brand presence and visibility by cultivating authentic, two-way engagement with target audiences. + Develop a community strategy that fosters conversation, advocacy, and loyalty. + Identify partnerships, influencers, and UGC opportunities to increase reach and credibility. * Demand Generation & Performance Marketing Alignment + Collaborate with demand gen, digital, and product marketing teams to design full-funnel paid + organic social campaigns. + Build reporting to track contribution toward pipeline, lead quality, CAC, and conversions. + Optimize targeting, messaging, and creative to drive measurable business outcomes. * Social Listening, Customer Care & Crisis Management + Implement a social listening framework to monitor brand sentiment, competitive signals, and emerging issues. + Develop and oversee first-response guidelines for customer inquiries, complaints, and escalations. + Partner with Customer Experience, PR/Communications, and Legal on issue management and crisis communication protocols. + Ensure consistent and timely responses to social inquiries, working cross-functionally as needed. * Measurement, Analytics & Continuous Optimization + Establish KPI architecture spanning awareness, engagement, community growth, lead generation, and customer satisfaction. + Produce dashboards and executive reporting that clearly communicate performance and insights. + Continuously test and iterate creative, messaging, and formats based on data. * Cross-Functional Collaboration & Leadership + Serve as the organization’s social media subject matter expert, guiding stakeholders and…