Sr. Social Media Marketing

* * Job Location: ** Remote * * Pets Best ** is seeking a ** Social Media Marketing Manager ** to build and lead our organization’s comprehensive social media program. This is a foundational, hands-on role responsible for designing the end-to-end social strategy across brand awareness, community engagement, demand generation, customer care, and social listening/response. ** Job Description/ Key Responsibilities: *** Social Media Strategy & Framework Development + Build the enterprise-wide social media strategy, including channel roles, audience segmentation, content pillars, publishing cadence, and measurement framework. + Develop a cross-funnel approach that supports brand awareness, community building, engagement, conversion, and retention. + Recommend tools and platforms needed for publishing, analytics, monitoring, and customer care.