Sr Specialist Advertising Planning and Analytics

Gulfstream Aerospace Corporation is now hiring Sr Specialist Advertising Planning and Analytics in Savannah, GA. View job listing details and apply now. Sr Specialist Advertising Planning and Analytics in GAC Savannah Unique Skills Requirements Experience managing multi-million-dollar worldwide advertising strategy In-depth experience in digital and social marketing with expert understanding of Google advertising platforms analytics and other related products Strong analytical skills and data-driven mindset to drive decisions and results The following are preferred skills Expert understanding of search engine optimization SEO and website properties Excellent negotiation research problem-solving critical-thinking and written and verbal communication skills Detail-oriented with strong organizational skills and multi-tasking ability Proficiency in Microsoft Office applications Experience with data analysis and visualization tools like Microsoft Power BI Strong understanding of worldwide privacy laws and compliance related to advertising Ability to exercise independent judgment and develop media plans to maximize efficiency and budget allocations Education and Experience Requirements Bachelors Degree in related field required or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job 5 years of experience in marketing advertising and paid media strategy and buying across several media channels Position Purpose Responsible for researching planning developing and executing robust multi-million dollar and worldwide advertising campaigns that leverage effective print digital out-of-home and other advertising channels in an effort to help drive acquisition and retention Job Description Principle Duties and Responsibilities Essential Functions Work with internal and external colleagues and partners and utilize data and analytics to effectively and proactively seek and secure opportunities to apply media pressure in key markets Effectively place and position brand content in appropriate and right-sized publications and locations work closely with Contracts and Procurement partners to process insertion orders purchase requisitions and orders Develop manage andor maintain relationships and open communication with key media representatives around the globe Maintain and enhance expert knowledge of all relevant advertising channels including print digital out-of-home FBO and remain vigilant of all new trends platforms and opportunities related to paid media placement Create and maintain robust performance analytics dashboard that leads to meaningful and actionable insights regularly report performance and budget to marketing leadership Understand where other links and efficiencies can be made through cross-channel opportunities or other marketing platforms such as websites landing pages social media etc and use all available data to optimize campaign strategy and tactics Proactively seek opportunities to further streamline advertising tracking budgeting administrative tasks and more to help reduce or eliminate repetitive motion or process waste Stay updated on marketing trends Google guidelines advertising and marketing related policies including privacy laws and compliance around the world Additional Functions Experience managing multi-million-dollar worldwide advertising strategy In-depth experience in digital and social marketing with expert understanding of Google advertising platforms analytics and other related products Expert understanding of search engine optimization SEO and website properties Strong analytical skills and data-driven mindset to drive decisions and results Excellent negotiation research problem-solving critical-thinking and written and verbal communication skills Detail-oriented with strong organizational skills and multi-tasking ability Proficiency in Microsoft Office applications Experience with data analysis and visualization tools like Microsoft Power BI Strong understanding of worldwide privacy laws and compliance related to advertising Ability to exercise independent judgment and develop media plans to maximize efficiency and budget allocations Perform other duties as assigned Additional Information Requisition Number 210494 Posting Type Internal-External Department J0845-Client and Channel Category Marketing Percentage of Travel Up to 25 Shift First Employment Type Full-time Salary GradeE6 Number of Openings 1 Posting End Date 04042023 Equal Opportunity EmployerVeteransDisabled Gulfstream does not provide work visa sponsorship for this position unless the applicant is a currently sponsored Gulfstream employee Legal Information Site Utilities Contacts Sitemap Copyright 2020 Gulfstream Aerospace Corporation All Rights Reserved A General Dynamics Company Gulfstream Aerospace Corporation a wholly-owned subsidiary of General Dynamics NYSE GD designs develops manufactures markets services and supports the worlds most technologically-advanced business jet aircraft