Sr. Specialist, Digital Advertising

In this role, you'll be a tactical expert in the digital advertising space, with working knowledge of advertising platforms and industry trends, and will be responsible for delivering quality analytical oversight for our client accounts in the automotive vertical. **_Primary Responsibilities_** + Help Catalyst IQ deliver best-in-market digital advertising by continuing to diversify and enhance our digital offerings and tactical approach, with an emphasis on VIN-level vehicle products; hypothesize, test, evaluate and deliver insights and improvement recommendations + Sit on client calls and speaks confidently to their account performance, make recommendations and handle real-time questions + Stay up to date on new industry trends and technical changes across platforms, and develop a point of view and response on behalf of Catalyst IQ + Analyze a vast data warehouse and help to distribute key findings to Sales & Account teams to better present Catalyst IQ's value on various accounts and dealer groups + Provide the broader digital advertising team with the tools to improve efficiency and troubleshoot problems on the day-to-day + Support the team with daily deliverables and ticket queues; be a resource to help navigate the tougher problems and requests from Sales/Account teams & clients **Measurements of Success** + **Expertise:** You are on the cutting edge of our services, and you aid your team's adoption of these services to drive results and connect task-level execution with client-level goals. Account management, sales or digital advertising operations experience is a major plus + Google Ads and Google Analytics Certified _Skills & Experience_ + Strong Digital Advertising expertise in the following: Search, Social Media, Display, Performance Max, CTV/OLV + Including platform experience in: Google, Facebook, DV360, Google Analytics, Google Merchant Center, Google Tag Manager, Amazon + Strong analytical mind with the ability to interpret digital ad campaign performance and trends, and speak to them confidently + Heavy emphasis on mid-to-low-funnel Conversion / Lead delivery + Proactive mindset, always looking for the next problem to solve + Seamless collaborator and facilitator of new ideas and projects + Confident communicator and speaker, able to articulate clearly both in a team environment and in front of clients + Ability to organize and prioritize time and workflow in a fast-paced, demanding environment + Ability to work independently on concurrent tasks under tight deadlines + Quick learner with ability to apply learnings to key company goals + Strong Microsoft Excel skills **Additional Information** Catalyst IQ is an automotive marketing technology company that delivers data-driven intelligence and high-efficiency advertising solutions for OEMs, regional associations, and dealerships. About Advance Automotive Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive is part of Advance Local, a key unit of Advance, a privately held company founded in 1922.