Sr. Specialist, Digital Advertising

Strengthening and empowering all of the communities we serve.About Catalyst IQCatalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and Zero Sum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. In this role, you’ll be a tactical expert in the digital advertising space, with working knowledge of advertising platforms and industry trends, and will be responsible for delivering quality analytical oversight for our client accounts in the automotive vertical. Their tactical responsibilities will directly align with company goals and key results.Primary ResponsibilitiesHelp Catalyst IQ deliver best‑in‑market digital advertising by continuing to diversify and enhance our digital offerings and tactical approach, with an emphasis on VIN‑level vehicle products; hypothesize, test, evaluate and deliver insights and improvement recommendationsSit on client calls and speak confidently to their account performance, make recommendations and handle real‑time questionsStay up to date on new industry trends and technical changes across platforms, and develop a point of view and response on behalf of Catalyst IQAnalyze a vast data warehouse and help to distribute key findings to Sales & Account teams to better present Catalyst IQ’s value on various accounts and dealer groupsProvide the broader digital advertising team with the tools to improve efficiency and troubleshoot problems on the day‑to‑daySupport the team with daily deliverables and ticket queues; be a resource to help navigate the tougher problems and requests from Sales/Account teams & clientsMeasurements of SuccessExpertise: You are on the cutting edge of our services, and you aid your team’s adoption of these services to drive results and connect task‑level execution with client‑level goals.Client‑First Results: Your impact is felt directly, making sure clients are happy and that performance is strong across programs and accounts. Account management, sales or digital advertising operations experience is a major plusGoogle Ads and Google Analytics CertifiedSkills & ExperienceStrong Digital Advertising expertise in the following: Search, Social Media, Display, Performance Max, CTV/OLVIncluding platform experience in: Google, Facebook, DV360, Google Analytics, Google Merchant Center, Google Tag Manager, AmazonStrong analytical mind with the ability to interpret digital ad campaign performance and trends, and speak to them confidentlyHeavy emphasis on mid‑to‑low‑funnel Conversion / Lead deliveryProactive mindset, always looking for the next problem to solveSeamless collaborator and facilitator of new ideas and projectsConfident communicator and speaker, able to articulate clearly both in a team environment and in front of clientsAbility to organize and prioritize time and workflow in a fast‑paced, demanding environmentAbility to work independently on concurrent tasks under tight deadlinesQuick learner with ability to apply learnings to key company goalsStrong Microsoft Excel skills#J-18808-Ljbffr