SSP Manager - Programmatic Advertising

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

### Adprime, SSP Manager – Programmatic Advertising (Ads.txt / Supply Path Optimization)

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.

**About the Role**

Adprime is looking for an experienced SSP Manager to join the growing programmatic team. This role is ideal for someone with a strong understanding of the SSP platform, programmatic advertising, supply path optimization, and ads.txt/app-ads.txt implementation. You will work closely with publishers, SSPs, DSPs, and internal teams to onboard partners, optimize supply quality, increase revenue, and ensure transparency across the supply chain.

**Key Responsibilities**

* Manage and grow relationships with SSPs, publishers, and strategic supply partners.
* Drive implementation and adoption of ads.txt and app-ads.txt across publisher inventory.
* Validate and troubleshoot ads.txt, app-ads.txt, sellers.json, and SupplyChain (schain) implementation.
* Monitor and improve ads.txt compliance rates, supply quality, and inventory transparency.
* Analyze programmatic performance metrics including bid requests, win rates, fill rates, CPMs, render rates, and revenue.
* Collaborate with Demand, Ad Operations, and tech teams to resolve technical issues and optimize integrations.
* Identify opportunities to improve supply path efficiency and maximize monetization.
* Support onboarding of new publishers and SSP integrations.
* Prepare performance reports and provide optimization recommendations.
* Stay current with IAB standards and evolving programmatic best practices.

**Required Qualifications**

* 3+ years of experience in programmatic advertising, preferably within an SSP, exchange, or publisher environment.
* Strong knowledge of:
+ Ads.txt & App-ads.txt
+ Sellers.json
+ SupplyChain Object (schain)
+ OpenRTB
+ Supply Path Optimization (SPO)
* Experience working with SSPs, DSPs, publishers, and programmatic exchanges.
* Strong analytical skills with the ability to interpret large datasets and identify optimization opportunities.
* Experience using Excel/Google Sheets and reporting tools.
* Excellent communication and relationship management skills.
* Ability to manage multiple partner relationships in a fast-paced environment.

**Preferred Qualifications**

* Experience with CTV, In-App, Mobile, and Display inventory.
* Familiarity with IVT verification providers such as DoubleVerify, HUMAN, or Pixalate.
* Experience working with GAM, Prebid, Beezwax, or header bidding environments.
* Understanding of identity solutions and privacy regulations.

Salary range: Up to $150,000 commensurate with experience

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.