Your curiosity for emerging digital platforms is insatiable, making you not just fluent in today's digital landscape but also eagerly anticipating and adapting to the trends of tomorrow. What sets you apart is your analytical prowess and your superpower of being a natural-born “tinkerer” - you’re never satisfied and are always looking to A/B test different tactics to yield the best results. Stone Ward is seeking an analytical thinker like you – someone who not only understands the nuances of digital media but can steer campaigns toward success through a combination of strategic thinking, hands-on experience, and a keen analytical eye.Key ResponsibilitiesExecute digital media plans across various platforms given media flowcharts created by media planner and creative assets, including but not limited to Google, Meta, Snapchat, TikTok, DSPs, and others.Assist in digital media channel recommendations including but not limited to new platforms, creative tactics, ad variations, creative best practices, and digital media mix optimizationsImplement A/B testing for ad creatives, audience segments, and other variables to identify high-performing elements.Meet with digital account representatives to stay current on platform recommendations, best practices, and new campaign opportunities.Continuously optimize campaigns based on data insights, adjusting targeting, ad placements, and budget allocations to enhance effectiveness.Analyze digital performance to provide recommendations and insights for future improvement and optimization across live campaigns and on-going client presentations. Stay abreast of industry trends, emerging platforms, and new technologies to enhance digital media strategies.Minimum Requirements2 years of digital hands-on keyboard buying experience (Meta, Google Ads, DSP, etc. )Strong understanding of media math (CPM, ROAS, CTR, Cost-Per-Conversion, etc.
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