Strategic Advertising & Sponsorship Specialist

We do this by setting standards for ethics, integrity, and performance while fostering a diverse, inclusive, and equitable marketplace. BBB helps consumers identify trustworthy businesses and supports businesses committing to honesty and transparency.Position SummaryThe Strategic Advertising & Sponsorship Specialist is responsible for growing BBB’s non‑dues revenue through digital advertising and sponsorship sales. This role works directly with our pool of more than 2,200 Accredited Businesses and community partners to develop customized advertising and sponsorship solutions that align with their business goals while leveraging BBB’s trusted brand and consumer audience. The ideal candidate is proactive, relationship‑driven, tech‑savvy, and motivated by helping businesses grow through ethical and effective marketing opportunities.Every member of our team supports sales and strategic goals for the BBB of Central New England by being well‑informed, detail‑oriented, and resourceful in our daily tasks. We strive to exemplify our values and behaviors as a brand ambassador for the BBB of Central New England and to provide exceptional customer service to the public and all BBB stakeholders.Key Responsibilities Develop and execute data‑driven sales strategies to grow our advertising client baseLead strategic consultative calls with newly Accredited Businesses to understand their goals and challengesPrepare proposals, sponsorship decks, and advertising recommendations for prospective clientsDesign and present customized digital advertising solutions that deliver measurable resultsUtilize AI‑powered tools for lead generation and client insightsManage the full sales cycle, from prospecting to closing and account managementMaintain accurate sales activity, pipeline tracking, and client records within CRM systemsMonitor campaign performance and optimize client resultsCollaborate with cross‑functional teams to ensure client success and retentionSupport advertiser renewals and identify upsell opportunitiesStay ahead of digital advertising trends and best practicesBuild long‑term relationships with advertisersAttend BBB events and represent BBB at community events as requestedMeet or exceed monthly, quarterly, and annual advertising and sponsorship revenue goalsMaintain a robust pipeline of qualified prospects through outreach, networking, referrals, and relationship‑building activitiesAchieve established client retention and renewal goals through proactive account management and client engagementIdentify and secure upsell and cross‑sell opportunities that align with client goals and BBB offeringsPromote advertising and sponsorship opportunities in a manner consistent with BBB’s mission, ethical standards, and commitment to marketplace trustConsistently maintain accurate forecasting, pipeline reporting, and sales activity records within CRM systemsSkills & Qualifications 1‑3 years of experience in digital advertising, media sales, or consultative B2B salesProven track record of meeting or exceeding sales targetsStrong understanding of digital marketing ecosystems (SEO, SEM, social media advertising, etc.