This role focuses on optimizing and executing Amazon advertising activities to drive profitable growth and strong brand outcomes. You will be responsible for managing campaign setups, budgets, and optimization cycles across Sponsored Ads and DSP, as well as developing and launching new DSP campaigns targeting custom audiences. Key responsibilities include: • Conducting in-depth audits on Sponsored Product campaigns to identify underperforming keywords and proposing strategies to improve return on ad spend. • Pulling and synthesizing performance reports using Amazon's native tools and external platforms like Pacvue or Helium 10. The ideal candidate has hands-on experience in both Sponsored Ads and DSP, comfortably navigating the complexities of 1P and 3P models.
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