Strategic Marketing and Advertising Manager

Under the direction of the Director of Marketing and Communications, the Manager of Strategic Marketing and Advertising will implement and deliver integrated marketing communications via traditional and digital technologies that support the recruitment and retention of students. The Manager will also coordinate market research activities, monitor marketing and branding data outcomes to ensure coordination of efforts and will assist the director in all marketing and advertising initiatives for the college. • In collaboration with the Director, develop internal and external recruitment and retention advertising strategies and coordinate media buying with a focus on ROI analysis and increased student engagement. Work with designers in the development of advertising campaigns. • Work to maintain a consistent and effective college voice across all communications channels, including social media, the college’s website, collateral materials, advertising, and digital channels.