We are seeking a strategic marketing expert to drive business growth through data-driven insights and digital advertising. Key Responsibilities: • Bridge marketing analytics and digital advertising execution for optimal performance • Develop and manage dashboards monitoring marketing performance • Analyze customer journey data for patterns and optimization opportunities • Provide strategic insights and reporting to leadership • Create attribution models for marketing effectiveness Accountabilities: Data & Insights • Ensure data accuracy and integrity within the marketing technology stack • Evaluate and implement new tools for personalization and automation • Lead customer data platform initiatives Digital Advertising • Manage strategy, execution, and performance of paid digital media • Optimize ad spend, test creative and targeting, monitor lead quality • Collaborate with creative and marketing teams for messaging consistency Requirements: • Bachelor's degree in relevant field • 3-5+ years in marketing analytics and digital advertising • Experience managing paid media campaigns and using BI tools • Proficiency with Google Analytics, CRM, automation tools About Us:
Create an account to see the full posting, access our search engine, and more.