Specific duties include: • Support development and execution of simple, engaging, creative and on-brand member marketing communication and retention initiatives in partnership with our external agency • Develop member communications via omnichannel approach including direct mail, email, SMS, website, digital and social executions • Partner with the business unit to develop simple, compelling transactional member communications. Required Qualifications - 5+ years of experience in direct-to-consumer marketing with a focus on digital and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing/member communications) Preferred Qualifications -Requires an organized self-starter with a passion for performance marketing, member experience and an ability to dig into data to capture insights and report on impact. Business Overview Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
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