Strategic Marketing Manager, Data Centers

Strategic Marketing Manager, Data Centers$142,500 - $228,000 annually and eligible for a short-term incentive plan/annual bonus.Location: United States, Mississippi.Date posted: May 20, 2026.At ABB , we help industries run leaner and cleaner. We’ll empower you to lead, grow, and make an impact.This position reports to: Industries and Channel Marketing Manager.As a Strategic Marketing Manager, Data Center, you will lead market‑driven growth initiatives for the U.S. Data Center market, defining and activating strategic marketing programs aligned with ABB Electrification’s strategy.The role is open for Hybrid out of the Cary, NC office or full‑remote in the United States and contributes to the Electrification Smart Buildings division.Key Responsibilities Strategic marketing leadership – Develop segment‑specific strategies for the U.S. data center market, translating business priorities into go‑to‑market plans and measurable objectives.Market and competitive intelligence – Deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide decisions and identify opportunities.Integrated marketing execution – Lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels.Industry engagement and thought leadership – Elevate ABB’s presence in the data center ecosystem through participation, speaking, and thought‑leadership initiatives.QualificationsBachelor’s degree in Business, Marketing, Engineering, or related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries; or Master’s degree with 10+ years of relevant experience.Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission‑critical facilities) within the U.S.Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution.Demonstrated ability to work effectively across functions and influence without direct authority.High sense of ownership: sets clear commitments and delivers results consistently and credibly.Strong analytical, communication, and executive‑level presentation skills.Ability to travel up to 30% within the U.S.Benefits Summary for Eligible US EmployeesHealth: Choice of two medical plans, two dental plans, vision, life insurance, AD&D, and 60% long‑term disability coverage.Retirement: 401(k) with company contributions and Employee Stock Acquisition Plan (ESAP).Time off: 11 paid holidays, flexible vacation policy for salaried exempt positions.Additional benefits: Parental leave up to 6 weeks, employee assistance program, health advocate resources, and employee discount program.Equal Opportunity EmploymentABB is an Equal Employment Opportunity and affirmative action employer for protected Veterans and individuals with Disabilities. All qualified applicants will receive consideration for employment without regard to sex, marital status, citizenship, age, race, or any other characteristic protected by federal and state law.#J-18808-Ljbffr

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