Strategic Media Buyer

Benefits:

Free food & snacksHealth insuranceOpportunity for advancementPaid time offVision insurance401(k)401(k) matchingBonus based on performanceCompany partiesCompetitive salaryDental insuranceFlexible scheduleTuition assistanceStrategic Media Buyer

Join our dynamic marketing team as a Strategic Media Buyer! We are searching for a detail-oriented and analytical professional to take charge of planning, executing, and optimizing advertising campaigns across diverse digital and traditional media channels. The ideal candidate will possess a robust background in audience research and a demonstrated ability to negotiate advantageous rates, as well as the analytical capability to translate performance data into actionable strategies.

Reports to: Media Director

Key Responsibilities

Campaign Execution: Build, launch, and manage advertising campaigns across both digital and traditional media platforms.Negotiation & Purchasing: Secure the best rates by negotiating pricing, ad placements, ad time slots, sponsorships, and added-value opportunities directly with media vendors and publishers.Budget Management: Effectively allocate budgets across various ad sets and platforms while monitoring to ensure adherence to spending targets.Performance Optimization: Analyze campaign metrics (KPIs such as CPA, ROAS, CTR) and provide monthly recommendations to enhance ROI, ensuring adherence to media plan metrics.Market & Audience Research: Examine market trends and consumer demographics to select the most effective media channels for reaching our target audience.Reporting: Compile regular performance reports and deliver actionable insights to internal stakeholders.Cross-Functional Collaboration: Collaborate closely with the account service team to align on campaign objectives and results.Meetings: Attend client meetings as needed to help articulate, defend, and explain media campaigns and performance outcomes.Requirements

Experience: Minimum of 5 years in media buying, media planning, or a related performance marketing role.

Technical Skills: Proficiency in GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms, or a willingness to learn.

Analytical Skills: Ability to interpret complex data sets, identify performance trends, and create detailed spreadsheets.

Soft Skills: Exceptional negotiation, communication, and multitasking skills.

Financial Acumen: Comfort with managing significant advertising budgets and understanding the financial implications of media purchases.

About Romph & Pou Agency

We are a well-established integrated marketing agency providing a wide range of specialized services in gaming and retail marketing. Co-owned by Jeffrey Romph and Robert Pou, we have developed a reputation for delivering outstanding work and going above and beyond for our clients. Our mission is to achieve remarkable marketing results while continually exploring innovative marketing methods.

For those interested, we always welcome resumes, even if there are no positions currently available. If you would like to submit your resume to our Human Resources department, please contact Amy Davis.

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