Strategic Media Buyer

Join our dynamic marketing team as a Strategic Media Buyer! Campaign Execution: Build, launch, and manage advertising campaigns across both digital and traditional media platforms.Negotiation & Purchasing: Secure the best rates by negotiating pricing, ad placements, ad time slots, sponsorships, and added-value opportunities directly with media vendors and publishers.Budget Management: Effectively allocate budgets across various ad sets and platforms while monitoring to ensure adherence to spending targets.Performance Optimization: Analyze campaign metrics (KPIs such as CPA, ROAS, CTR) and provide monthly recommendations to enhance ROI, ensuring adherence to media plan metrics.Market & Audience Research: Examine market trends and consumer demographics to select the most effective media channels for reaching our target audience.Reporting: Compile regular performance reports and deliver actionable insights to internal stakeholders.Cross-Functional Collaboration: Collaborate closely with the account service team to align on campaign objectives and results.Meetings: Attend client meetings as needed to help articulate, defend, and explain media campaigns and performance outcomes.Requirements Experience: Minimum of 5 years in media buying, media planning, or a related performance marketing role. Analytical Skills: Ability to interpret complex data sets, identify performance trends, and create detailed spreadsheets. We are a well-established integrated marketing agency providing a wide range of specialized services in gaming and retail marketing.