The Programmatic Advertising Specialist plays a crucial role in our advertising team, focusing on developing, executing, managing, and optimizing programmatic campaigns for healthcare clients. Main Responsibilities: • Developing and overseeing media strategies across multiple channels to maximize campaign performance and client return on investment. • Negotiating and implementing deals with select media partners to secure efficient ad placements. Campaign Execution and Optimization: • Overseeing the execution, management, and optimization of programmatic media plans across various platforms and channels. • Monitoring ad verification, brand safety, and viewability to ensure campaign success.
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